Under development

Calibrate is on the way.

Comprehensive performance analytics to optimize your marketing ROI — content coming soon…

Calibrate is our upcoming performance analytics platform. It connects the metrics from every channel — paid, organic, email and product — into one dependable source of truth, so you can see exactly what's driving growth and what isn't. Rather than reconciling numbers across a dozen tools, teams get consistent KPIs, clear attribution and ROI they can trust when deciding where the next dollar should go.

What Calibrate will do

Unified reporting — Bring paid, organic, email and product metrics together into one consistent dashboard.
Multi-touch attribution — Trace revenue back to the campaigns and channels that actually earned it.
ROI optimization — Spot underperforming spend and reallocate budget toward what converts.
Real-time KPIs — Track the metrics that matter with always-current, shareable views for the whole team.

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Building Calibrate

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One source of truth for performance

Marketing performance data is scattered by nature — ad platforms, analytics tools, email systems, CRMs and product databases each tell part of the story in their own format. Calibrate is built to unify them. It pulls metrics from every channel into a consistent model, aligns them to the KPIs your business actually cares about, and presents them in dashboards the whole team can trust. Instead of arguing about whose numbers are right, teams get one dependable view of what's working.

Attribution you can defend

Knowing that revenue came in is easy; knowing which campaigns and channels earned it is hard. Calibrate applies multi-touch attribution to connect outcomes back to the touchpoints that drove them, so you can see the true contribution of paid search, social, email, content and product-led motions. That clarity turns budget conversations from guesswork into evidence — you can confidently double down on what converts and cut what doesn't.

Optimize ROI, not just reporting

Reporting tells you what happened; Calibrate is designed to help you decide what to do next. By surfacing underperforming spend, highlighting efficient channels and tracking KPIs in real time, it turns analytics into a decision-making loop. Teams can reallocate budget faster, catch problems before they compound, and hold every channel accountable to the same standard of return.

When Calibrate launches

Calibrate is in active development within the Nidavellir product suite. We're working with a small set of early-access teams to make sure the metrics, attribution models and dashboards reflect how real marketing and growth teams operate. If a single, trustworthy view of marketing ROI would help your team, reach out through our contact page to join the early-access list and follow along as we build.